Angel Investor angel.co/pkralle
PM / Product Manager / Product Management.
German citizen. Permanent Resident in Canada. Currently based in Sydney, Australia.
Definition of Sales Enablement:
Blog post “Definition of Sales Enablement & Partner Enablement” by Paul Krajewski.
Definition of Buyer Enablement:
Delivery of the right knowledge(=information provided in context) & integrated resources
to a potential buyer, at the right time, in the right place, in the right format &
with the right questions (to get their internal approval / buy-in)
necessary to simplify/progress their specific buying cycle.
Definition of sales & marketing alignment
This blog follows Christine Crandell’s definition of sales & marketing alignment:
“Sales and marketing collaboratively working toward the common goal of profitably increasing revenue and customer excellence through shared processes, resources and metrics.”