Definition of Buyer Enablement

Delivery of the right knowledge & integrated resources
to a potential buyer, at the right time, in the right place & in the right format necessary to simplify/progress their specific buying cycle.

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Paul Krajewski

Paul Krajewski (LinkedIn)
twitter.com/pkralle
twitter.com/SalesEnablement
instagram.com/SalesEnablement

Angel Investor angel.co/pkralle

PM / Product Manager / Product Management.

German citizen. Permanent Resident in Canada. Currently based in Sydney, Australia.

 


Definition of Sales Enablement:

Blog post “Definition of Sales Enablement & Partner Enablement” by Paul Krajewski.

Definition of Buyer Enablement:

Delivery of the right knowledge(=information provided in context) & integrated resources
to a potential buyer, at the right time, in the right place, in the right format &
with the right questions (to get their internal approval / buy-in)
necessary to simplify/progress their specific buying cycle.

Definition of sales & marketing alignment

This blog follows Christine Crandell’s definition of sales & marketing alignment:

“Sales and marketing collaboratively working toward the common goal of profitably increasing revenue and customer excellence through shared processes, resources and metrics.”

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